Closed On Mondays!*

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*BTW, not us (unless it is Bank Holiday)

The only way to grow in business is to shut on a Monday. Or is it? Ben Glover finds out.

How many times have you seen on Facebook those ‘Monday again’ pictures. We have to face the fact that Monday’s do exist but they can be fun. In my job Monday is the best day of the working week. Friday’s are my worse. Having to schedule the social media pages for my clients can be a total time consuming ache. And all to get away for the weekend. 

I love what I do yet time off is important. But what if we had Monday’s off? Bank Holiday’s are a Monday and we cope OK. So what is a few more a month going to do? One company has taken it one step further, grabbed Monday by the horns and increased productivity:

Clients of our ad agency know not to call us on the first Monday of the month.

Our phones are off. We don’t check e-mail. All 50 of us go into a room and focus on innovation–improving how we do things.

I think it’s critical to set aside time to take a breath, look around, and think. You need that level of clarity in order to innovate and grow.

Often, we use the time to hone our creativity. We’ll play a game to come up with pitches. I’ll ask an employee her favorite food–OK, salad. I’ll ask another what he did last night–watched football. Then we create a 30-second spot for Kleenex, involving salad and football.

Or we may talk about what’s annoying people. There was a frustration that design-team members weren’t responding to emails for hours at a time, because they were focused on their work. So we came up with a system that flags them when there’s an urgent need.

Being unavailable to clients for a full day forces us to be proactive about meeting their needs. And if somebody can’t make the meeting because of too much going on, that tells me either we’re doing something inefficiently or we need to hire more people.

So to conclude – Monday’s can be a good day to close the office down. All you need to do now is convince the boss. Good luck.

 

ImageBen Glover is a broadcaster and social media expert as well as writer. Follow @GloveBoxGlover on Twitter for more.

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