|After five years at the helm of Britain’s national tourism organisation, Sandie Dawe has announced her intention to leave VisitBritain this summer to pursue other opportunities including non-executive roles.Commenting on her decision Sandie said, “These past five years have been the best and most satisfying of my career. To have been CEO of the national tourist board during the hosting of the Olympics has been an enormous privilege. The timing is good, however, as I can leave on a high note, with VisitBritain’s reputation strong, extra funds for GREAT committed, and tourism numbers at record levels. Our new CEO will inherit a high-performing organisation under a strong and experienced senior management team.“The future will present many challenges and opportunities, including next year a general election and a Comprehensive Spending Review. However, with long-term commercial partnerships in place, support for GREAT secure to 2016 and endorsement of the Britain 2020 Golden Legacy strategy, our future course is set fair.”VisitBritain chairman Christopher Rodrigues said: “Sandie Dawe has been a first rate leader of VisitBritain. The Board is sad to see her go but fully respects her desire to begin another stage of her successful professional career after more than 20 years at VisitBritain and five years as CEO.
“Sandie’s term of office coincided with a period of great potential for British tourism. She grasped the opportunities offered by the Olympics and a series of Royal celebrations and, importantly, provided the leadership and guidance needed to ensure that the whole VB team delivered a superb performance in a very demanding environment. All this was done at the same time as she responded thoughtfully to the challenges of managing a shrinking grant in aid. No mean feat!
“I will now set up a Board nomination committee, including a DCMS representative, to identify a worthy successor to recommend to the Minister for this exciting and demanding role. We plan to effect a transition by mid-year.”
As we enter 2014, our strategic aims remain the same: to build on Britain’s international image, engage further with the travel trade, broaden the product range on offer for tourists and make it easier to get to Britain. The key to success is working in partnership across the public and private sector and we look forward to continuing to work with you.