Whether you are heading to an interview or that deal clinching meeting it’s all about your physical attributes and how you use them. Read on.
As a broadcaster for over 20 years I have had the privilege to interview some of the world’s greatest music artists. There are some that have been so ego fuelled that the whole thing was doomed form the start. But it wasn’t. Broadcasting and face to face have a lot in common, especially if you want to make a point or get your personality across.
Eye Contact. Drummed into us right from the start of our college days when we hit the careers advisor’s office, eye contact isn’t as off the mark as it sounds. By maintaining this in a face to face scenario you will not only ooze confidence but focus too. Diverting your eyes down or around the room means you don’t really want to be there.
Personality. This is essential right from start. But do not be too over the top. Throwing in a hint of ‘you’ into the mix can say a lot and will automatically get the other person thinking about how or who will work in their team with you. This could simply be a smile from the moment you meet them or making the ‘getting to know you’ bit more engaging.
Engage. Radio presenters have a lot of work to do, it isn’t just about playing the records, they have to get the numbers in from the audience research. On average a typical target audience listener to any radio station will be sticking around for about 15-20 minutes (ever wondered why you hear the same songs during the day?).
By making the conversation engaging you’ll keep them interested. Ask them questions, think about your answers, what will you answer differently from the person that was in the room before you?
Voice. No-one likes a monotone voice. Great broadcasters have a voice that you will always remember. Let your sentences flow with ups and downs. I’m not saying quote Shakespeare or over emphasise, have a listen to Radio 3 or Talk Sport and see how they use each sentence as if it were almost poetic. The BBC stations are great for this. Speaking slowly, calmly and in a warm manner will be quids in.
Beginning. Middle. End. When doing a radio show we call the talking bits ‘links’. The three elements are the beginning of the sentence (the immediate opening response to the question to hook them in), the middle bit (the actual crux of the question answered) and the end. This is the most important part as you want them to hang on to you, keep them interested and wanting more. Knowing when to stop is a skill that will be picked up on.
All the situations require research before you enter them. Offering flattering comments about the business you are talking too will bring many bonus points. Body language and where you place your hands are things people will always pick out without you knowing about it. Now go and smash it!